ℹ️ About
This course aims to provide trainees a deeper understanding of planning a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.
Whether you are a business owner, a freelancer, a job seeker, a working professional, a student, or a hobbyist, this course is for you. If you have a smartphone or computer, chances are that you already know and use the internet; it only makes sense that you also learn the art of promoting yourself or your business and making money from the Internet. If that sounds like a good idea, this course will help you understand digital marketing and how you can get started as a beginner and become a pro at digital marketing and start earning online or grow your business.
👨🏫 Meet The Trainer
Rana Tayyab Nadeem
BBA in Marketing (NUML University Lahore) | Digital Marketing Specialist & Instructor
Rana Tayyab Nadeem is a Digital Marketing Specialist and Instructor with extensive experience in both teaching and industry execution. With a strong foundation in marketing principles and hands-on expertise across digital platforms, he brings a unique blend of academic knowledge and practical industry application.
Current Roles: • Digital Marketing Specialist at Digital Beehive Marketing Agency, Dubai • Digital Marketing Instructor at WebPro Institute (Lahore) • Digital Marketing Instructor at Society for Education and Technology (Lahore) • Manager (Social Media Marketing) at Agora Innovation Limited (Lahore)
Past Experience: • Social Media Marketing Manager at Inceptech Solution • Business Development Executive at Mavericks United • Assistant Officer (Supply Chain, Marketing, Warehouse) at Synchro Pharmaceuticals • Assistant Accountant at Saad Textile Mills
Expertise Includes: • Digital Marketing Strategy • Search Engine Optimization (SEO) – On-page, Off-page & Technical • Social Media Marketing (Facebook, Instagram, LinkedIn, X/Twitter, YouTube) • Google Ads & Meta Ads Campaigns • Email Marketing (MailChimp) • Analytics & Reporting • Project Management & Strategic Planning
📋 Course Details
🎯 What you will learn
After completing this course, a trainee will be able to:
- ✅ Understand the importance of Communication in Digital Marketing
- ✅ Develop Digital Marketing Strategy
- ✅ Understand the Basics of Content and its significance in Digital Marketing
- ✅ Do Social Media Marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube
- ✅ Do Search Engine Marketing using Google Ads
- ✅ Do Email Marketing on MailChimp
- ✅ Understand the importance of Analytics in Digital Marketing and how to analyze data