ℹ️ About
This course aims to provide trainees a deeper understanding of planning a digital marketing campaign and the role of various digital channels in achieving that goal through integrated marketing communication. It starts by building a foundation through digital marketing strategy and helps trainees to acquire a set of concepts and tools to digitally create, distribute and promote products and services.
Whether you are a business owner, a freelancer, a job seeker, a working professional, a student, or a hobbyist, this course is for you. If you have a smartphone or computer, chances are that you already know and use the internet; it only makes sense that you also learn the art of promoting yourself or your business and making money from the Internet. If that sounds like a good idea, this course will help you understand digital marketing and how you can get started as a beginner and become a pro at digital marketing and start earning online or grow your business.
👨🏫 Meet The Trainer
Usman Latif (MS in Communication Studies)
Usman Latif is a Digital Marketer and growth hacker having over 13 years of experience. He is the founder of Marcom Works and Digital Marketing Pakistan™; a Certified Digital Guru by Google, world trainer, and Marketing Instructor at LUMS, Punjab University, Superior University, Bahauddin Zakariya University, and other educational institutes in Pakistan.
📋 Course Details
🎯 What you will learn
After completing this course, a trainee will be able to:
- ✅ Understand the importance of Communication in Digital Marketing
- ✅ Develop Digital Marketing Strategy
- ✅ Understand the Basics of Content and its significance in Digital Marketing
- ✅ Do Social Media Marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube
- ✅ Do Search Engine Marketing using Google Ads
- ✅ Do Email Marketing on MailChimp
- ✅ Understand the importance of Analytics in Digital Marketing and how to analyze data
- ✅ Find Digital Marketing related jobs


